Writing A Beautiful Business Purpose
German philosopher Gotthold Ephraim Lessing once said that "for me the greatest beauty always lies in the greatest clarity." It follows, then, that drafting a beautiful and adequate business purpose for your company requires a certain degree of clarity. Regrettably, Lessing would be much disappointed with the way most business purposes are written today. In fact, the oft-neglected business purpose, much to the dismay of Lessing, has many-a-times been reduced to the following five word sentence: "Any and all lawful business." Neither clear nor beautiful. Rhetoric aside, though, defining your business purpose with sufficient clarity actually serves a purpose beyond the actual [...]